Blog

The Mount Vernon Historic Preservation Commission – Website Update

mockup images of the MVHPC.org website displayed on several types of digital devices

The Mount Vernon Historic Preservation Commission (MVHPC) wanted to update the design and display of their online archives, and Market Street was eager to help.

The goal of these updates was to enhance their ability to tell compelling stories about the local community over the passage of time.  We wanted to connect and engage the modern reader with the past in a visually compelling way.

We also wanted to add a number of important feature and accessibility improvements to the website.

Read more

Online Marketing Fundamentals

group of people viewing their smartphones
The crux of this post is simple, even though it’s called the online world it’s really still all about real people and their real fears, needs and desires.

Find out what your customers like and who they are. Make your interactions enjoyable and exceed expectations.

You know your best customers like you know your own family. Or do you?
 
You need to look at real data, not just go with your gut feelings.

Read more

Why Is My Google Drive Full?

Google Drive Logo and Icon

Have you ever wondered

What is taking up so much space in your Google Drive™?

If you could only list the files stored in a Google Drive account and sorts them by size…  This would help you identify unwanted large files taking up space on your Google Drive.  You could then decide if they are needed or not, delete files you don’t want and reclaim crucial storage space.

I’m going to show you how to do just that.

Read more

New to Working from Home?

If you are new to working from home, either as an employee or employer this is a super short video that Chris Lema recently put out that will hopefully reduce some of your anxiety…

Read more

Let’s Encrypt Issues 1 Billion FREE SSL Certificates!

Let's Encrypt - Logo

Want to make your website rank higher on Google for FREE?

Google ranks sites with SSL certificates higher than sites without them.  Also, if you go to a website without one you’ll likely see a warning appear on your browser, this can be confusing and often scares people away from your website – even more reason to get one installed!

An SSL certificate encrypts the transmission of data from your website to the web browser that your viewer is using.  It proves that no one has intercepted the content and messed with it.  You don’t have to be an e-commerce website for this to be important.  Trust is everything on the web.

Get Your FREE SSL Certificate From Let’s Encrypt…

Read more

Improving Your Website’s ROI

You need to routinely evaluate how your website is performing. Don’t just throw money or hours of labor at the Internet and hope for the best.

How do people find you and how can you grow efficiently without wasting time or money?

To get your best return on investment (ROI) of time and/or money, just being found isn’t enough. You’ve got to be useful to your target audience.

If your target audience finds you useful they will happily promote you to other similar people. Just like a snowball rolling down hill. This is the most effective way to grow your business or organization today.

Read more