Modern Business Marketing

Improving Your Website’s ROI

You need to routinely evaluate how your website is performing. Don’t just throw money or hours of labor at the Internet and hope for the best.

How do people find you and how can you grow efficiently without wasting time or money?

To get your best return on investment (ROI) of time and/or money, just being found isn’t enough. You’ve got to be useful to your target audience.

If your target audience finds you useful they will happily promote you to other similar people. Just like a snowball rolling down hill. This is the most effective way to grow your business or organization today.

Read more

Global Social Media Trends

Captain Obvious will happily declare that Facebook is still the reigning champion of social media worldwide with a commanding lead of 2167 million users.

Yet, what I find very interesting is that YouTube, with 1500 million users, is almost twice as popular as Instagram with 800 million users. Yet, YouTube is often misunderstood and ignored by many marketers and organizations who could otherwise leverage YouTube to improve their reach and engagement.

Read more

Focus on Your Audience

Website Wednesday

Short & Simple Ideas to Improve Your Website’s ROI

A good website will connect with its audience. To do this you need to do your homework, know what your audience wants, and organize your content in ways that make it easy to navigate.

But wait, there’s more! With millions of websites fighting for the same viewers I think you have to do more…

(click the link or the picture to learn more)

Read more