When planning Facebook marketing it’s crucial to have realistic expectations given the current state of the “pay to play” environment.
There have been a lot of changes since 2007 when “Fan Pages” were first rolled. At the time it was amazing to think that any organization could reach out and directly engage with their audiences simply by posting on Facebook.
Currently there is chatter in the online marketing world saying that organic reach is now less than 4% of your audience.
At Market Street we don’t believe you have to hand over your checkbook to Facebook just to get the word out.