Focus on Your Audience

Website Wednesday

Simple Ideas to Improve Your Website’s ROI

A good website will connect with its audience. To do this you need to do your homework, know what your audience wants, and organize your content in ways that make it easy to navigate. 

Figure out who you really want most to interact with.  Think to yourself, if your organization was a person who would their best friends be?  What would their interests be?  What do they need and/or want?

Next, you’ve got to know your own personal style, and be aware of the style that your organization wants to promote.  Bringing those two together successfully can become the essence of successful branding and communications.  

But wait, there’s more! With millions of websites fighting for the same viewers I think you have to do a little bit more…  

Stand Out From the Crowd

Even if your market currently has only a few competitors, just having “useful” content won’t get you too far.  

Your website’s job 24 hours a day, 7 days a week, 365 days a year is to improve communication, gain market share and increase your audience engagement.  

To do this it can’t just be “useful”, and it can’t just be “informative”.  You want your website to have a personality, maybe even be a little bit entertaining, and occasionally surprising.  

You want to capture your audience’s attention and keep them thinking of you or your organization long after they’ve left the site.  


Whatever you do, don’t try to please everyone.  You’ll end up with a website that is boring and uninspiring.  

If you have uninspiring content even the cats in cat videos will get bored and fall asleep.  Wait… no!  Fluffy, not here!  Noooooo!

NOTE: As a “dog person” if I could have found a video of a dog going to sleep I would have used it.  Cats seem to have better agents…

Your ultimate goal is to write and create audio and video that finds that “happy space” where your organization’s perceived personality and that of your ideal audience meet and feed off of each other.  

Like best friends separated for years having a chance meeting on the street, there is an unspoken connection that is instantly familiar and welcoming.

Of course, if you are really struggling and don’t know where to start, and want help re-invigorating your website contact us.

Market Street Can Help

We improve your digital outreach and online marketing to get you noticeably better results.

We can teach you how to properly make new content and perform routine maintenance of your various Internet properties.  However, if you want to save time, we are always happy to do the work for you.

Call (319) 775-0249 or email via our Contact Page so we can help be more effective and efficient online.

Who We Help

We focus on small to mid-size organizations.  Whether you are a small school district, a non-profit organization, a bricks and mortar business, 1 person entrepreneur or have 25 people on staff, Market Street can improve your online communications and get it working properly for you.

Our online marketing management services, in-depth training, coaching and comprehensive real-world consulting will help you grow, adapt online, work smarter and more effectively.

What We Do

Market Street makes easy-to-use and highly effective websites.  Websites that help you get the word out and engage with your audience.

We create comprehensive online marketing strategies and targeted marketing campaigns.  We  integrate with online social media outlets that specifically resonate with your audience.

Your content can be text, photos, graphics, audio recordings, and even videos.

You can have integrated email newsletters that automatically send articles to your subscribers, put specific content behind a members-only firewall, and auto post to your social media accounts.  Automation that saves you time and increases your engagement with new and existing clients.

Experienced Advice

Market Street has 25+ years consulting in the tech world and online marketing.  We can manage the numerous behind the scenes details to get you better results, increase efficiency, grow your audience, generate more qualified leads and real engagement.

Contact Us if you want to grow faster, work smarter and have a more effective online presence.