Focus on Your Audience

Website Wednesday

Simple Ideas to Improve Your Website’s ROI

A good website will connect with its audience. To do this you need to do your homework, know what your audience wants, and organize your content in ways that make it easy to navigate. 

Figure out who you really want most to interact with.  Think to yourself, if your organization was a person who would their best friends be?  What would their interests be?  What do they need and/or want?

Next, you’ve got to know your own personal style, and be aware of the style that your organization wants to promote.  Bringing those two together successfully can become the essence of successful branding and communications.  

But wait, there’s more! With millions of websites fighting for the same viewers I think you have to do a little bit more…  

Stand Out From the Crowd

Even if your market currently has only a few competitors, just having “useful” content won’t get you too far.  

Your website’s job 24 hours a day, 7 days a week, 365 days a year is to improve communication, gain market share and increase your audience engagement.  

To do this it can’t just be “useful”, and it can’t just be “informative”.  You want your website to have a personality, maybe even be a little bit entertaining, and occasionally surprising.  

You want to capture your audience’s attention and keep them thinking of you or your organization long after they’ve left the site.  


Whatever you do, don’t try to please everyone.  You’ll end up with a website that is boring and uninspiring.  

If you have uninspiring content even the cats in cat videos will get bored and fall asleep.  Wait… no!  Fluffy, not here!  Noooooo!

NOTE: As a “dog person” if I could have found a video of a dog going to sleep I would have used it.  Cats seem to have better agents…

Your ultimate goal is to write and create audio and video that finds that “happy space” where your organization’s perceived personality and that of your ideal audience meet and feed off of each other.  

Like best friends separated for years having a chance meeting on the street, there is an unspoken connection that is instantly familiar and welcoming.

Of course, if you are really struggling and don’t know where to start, and want help re-invigorating your website contact us.

Can We Help You?

Contact Us if you want to improve your online presence, grow faster, be more effective and efficient online.

We will get you noticeably better results. We can teach you how to properly make new content and perform routine maintenance on your various Internet properties, or we can do it for you.

If you want, our Online Business Management service will manage your online presence for you, maintain social media, do content updates & creation, website software updates and maintenance.

Who We Help

We focus on small to mid-size organizations.  Past examples have been a 1-person entrepreneur growing their retirement nest egg, small town communities, school districts, churches, non-profit organizations, and a nationwide organization with 100 people on staff.

If you don’t have an in-house expert, we want to help – Market Street is here for you.

What We Do

Our online business management services, in-depth training, coaching and comprehensive real-world consulting will help you grow, adapt online, work smarter and more efficiently and effectively.

Market Street also makes easy-to-use and highly effective websites that help you get the word out and engage with your audience. Your content can be text, photos, graphics, audio recordings, and even videos.

Experienced Advice

Market Street has 25+ years of experience consulting in the tech world and online marketing.  We know how to manage the numerous behind the scenes details to get you better results.

We are always learning, reading and researching, testing and trying out new strategies, tactics, processes, software and solutions so you don’t have to.

Contact Us – we can help you!

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Author:  Scott Cannon

I help people use their website and social media more efficiently (getting better ROIs) and effectively (spending less time).

I've been helping NPOs & businesses for over 30 years as a technology consultant.

Let me help you too!
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