Focus on Your Audience

Website Wednesday

Simple Ideas to Improve Your Website’s ROI

A good website will connect with its audience. To do this you need to do your homework, know what your audience wants, and organize your content in ways that make it easy to navigate. 

Figure out who you really want most to interact with.  Think to yourself, if your organization was a person who would their best friends be?  What would their interests be?  What do they need and/or want?

Next, you’ve got to know your own personal style, and be aware of the style that your organization wants to promote.  Bringing those two together successfully can become the essence of successful branding and communications.  

But wait, there’s more! With millions of websites fighting for the same viewers I think you have to do a little bit more…  

Stand Out From the Crowd

Even if your market currently has only a few competitors, just having “useful” content won’t get you too far.  

Your website’s job 24 hours a day, 7 days a week, 365 days a year is to improve communication, gain market share and increase your audience engagement.  

To do this it can’t just be “useful”, and it can’t just be “informative”.  You want your website to have a personality, maybe even be a little bit entertaining, and occasionally surprising.  

You want to capture your audience’s attention and keep them thinking of you or your organization long after they’ve left the site.  


Whatever you do, don’t try to please everyone.  You’ll end up with a website that is boring and uninspiring.  

If you have uninspiring content even the cats in cat videos will get bored and fall asleep.  Wait… no!  Fluffy, not here!  Noooooo!

NOTE: As a “dog person” if I could have found a video of a dog going to sleep I would have used it.  Cats seem to have better agents…

Your ultimate goal is to write and create audio and video that finds that “happy space” where your organization’s perceived personality and that of your ideal audience meet and feed off of each other.  

Like best friends separated for years having a chance meeting on the street, there is an unspoken connection that is instantly familiar and welcoming.

Of course, if you are really struggling and don’t know where to start, and want help re-invigorating your website contact us.

Market Street is Here to Help You!

As your online marketing adviser and service provider we can fine tune your online marketing for noticeably better results.

We offer training (so you can do whatever you want on your own), yet we are always happy to do the work for you if you prefer.

Call us at (319) 775-0249 or email via our Contact Page if you would like help growing your organization, becoming more efficient and productive.

Online Marketing

Market Street creates easy to use and effective websites that work well with other social media outlets.  If asked, we will also create comprehensive online marketing strategic playbooks and marketing campaigns.  We setup and integrate your website with online social media accounts that resonate with your particular viewership.  We help create effective strategies and profiles for Facebook, Twitter, LinkedIn, YouTube, Google My Business and many others.

We make it easy for your to get the word out.  For example, websites we build can have built-in automated Email Newsletters and can automatically post new articles to your social media accounts, saving you time and increasing your exposure and engagement with new and existing clients.

Experienced Advice

Our founder/CEO has over 25+ years in the tech world and online marketing offering consulting, as well as providing solid service and support.  We can help you with numerous behind the scenes details that will get better results, increase efficiency for your organization, increase your audience, and generate more qualified leads and engagement.

Market Street Can Help You

We focus on small to mid-size organizations.  Whether you are a non-profit organization or a business, one person or 100 people, Market Street can improve your use of online communications, including your website and social media presence and get them working together in harmony.

Our online marketing management services, in-depth training, coaching and comprehensive real-world strategic consulting is proven to help you grow, move faster, work smarter and more effectively.

Contact Us if you want to grow, work smarter and more effectively.