A Website Wednesday Discussion
Here’s a report that I think I’m going to review annually. Its called the “Most Popular Social Networks Worldwide”. This most recent one is as of January 2018, and is ranked by number of active users – According to Statistica.com.
Remember that when you are looking at “Worldwide” trends that your local region may have slightly different relative numbers, and even have some regional social media players missing almost completely due to different cultural and regional engagement. However, the general order of importance will not likely have changed.
For example, not many Americans even know what QQ, QZone, Sina Weibo, or Baidu Tieba are, yet in Asia they are the regional giants.
Captain Obvious will happily declare that Facebook is still the reigning champion of social media worldwide with a commanding lead of 2167 million users.
Yet, what I find very interesting is that YouTube, with 1500 million users, is almost twice as popular as Instagram with 800 million users. Yet, YouTube is often misunderstood and ignored by many marketers and organizations who could otherwise leverage YouTube to improve their reach and engagement.
Is your organization even thinking of using YouTube? Is it using it at already? Have you made a strategic marketing plan with regard to how you want to use it, and most importantly – how your audience wants to you to use it? Remember, its all about audience engagement and their perceived value of your content with use of any social media outlet.
So many people I know still swear that Twitter is still super important. However, with only 330 million users, is it really worth the effort? Don’t get me wrong, in certain situations, with a specific type of audience it can be a perfect fit. However, IMHO it’s long running demand that you only converse in 140-280 characters has seriously hamstrung its growth, usefulness and perception as a viable conversation tool.
Sadly, Pinterest with 200 million users is looking like Instagram’s ugly step-sibling at this point. I’ve got to admit that I always liked Pinterest better. On Gilligan’s Island I liked Mary Ann better than Ginger too, but, it’s time to move on. Especially given that Instagram has 800 million users and very vigorous brand evangelism. Of course, it doesn’t hurt that the 800 pound gorilla in social media is Instagram’s older sibling.
What takeaways do you have when you look at this report? How open are you to trying out new social media outlets to help expand and grow your organization? What have you tried and failed with before, and do you know why it failed?
We Are Here to Help You
As your consultant and trusted adviser we go a step further and actually show you simple ways you can tune your online marketing and real world use of technology for noticeably better results.
We give you as much education as possible to help you do what you want without having to come back to me for help. Yet, we are always happy to help anytime you decide you want further assistance and advice.
Every week we are recommending, repairing, installing software and setting up computers; replacing old school Microsoft servers with dramatically less expensive and easier to use modern NAS devices; designing, installing and maintaining office and campus-wide wired and wireless networks.
We also create easy to use and proven to be effective websites and comprehensive online marketing strategies and campaigns. We setup and integrate your website with online social media accounts like Google My Business, Facebook, Twitter, LinkedIn, YouTube and many others.
We make it easy for your to get the word out, websites we build often have built-in automated Email Newsletters and can automatically post new articles to your social media accounts, saving you time and increasing your exposure and engagement with new and existing clients.
With over 25+ years of consulting and providing solid service and support we can help you with numerous behind the scenes things that will improve your processes, increase efficiency for your organization, increase your audience, and generate more leads and engagement.
Let Us Help You Grow
Whether you are a non-profit organization or a business, one person or 100 people, Market Street can improve your existing use of technology resources, website and social media presence and get them working together in harmony.
Our online marketing management services, in-depth training, coaching and comprehensive real-world strategic technology consulting is proven to help you work smarter, not harder.
Contact us — if you want to work smarter and grow faster.
Featured image attributed to: https://www.statista.com/statistics/272014/global-social-networks-ranked-by-number-of-users/