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Digital Analytics Intro

Let this really sink in for a moment: Mobile devices have given people instant access to information that includes who and where your competition is, real-time pricing comparisons for products and services, and even feedback on customer satisfaction.

All of this allows potential customers to develop a perception of what your organization is like without them leaving their home, stepping foot inside your building, or even calling you on the phone.

With the proper data you can learn how to best apply your limited resources of time, money, and talent to make strategic improvements that will stimulate growth and improve their perception of you online.

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Transformation Fitness – Website

screenshot of transformationfitness.biz

Christine Davis knew that her website wasn’t working on Apple tablets and iPhones. The site had been entirely built on Flash. Nothing made by Apple, nor anything Android related would open it.

This meant that most people simply couldn’t see her website, and they would just go somewhere else.

I knew a simple way out of this nightmare…

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Dance Arts Iowa – Website

various device mockups showing the Dance Arts Iowa website

Trude’s students and their parents wanted to use their smartphones to get information on classes, download forms to sign up, check the calendar for performance and practice schedules, and to see photos and videos of their past performances.   Using a new color scheme was also required.

Her business’s Google Calendar now displays on the website.  She and her authorized teachers can make changes to the Google Calendar and the website displays it in an easy to read format for all of the students and parents to see.  Also, whenever a new article is published on the website it sends an email to subscribers telling them of the new post.

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Mount Vernon Historic Preservation Commission

Mockup of various digital devices showing the MVHPC.org website

The Mount Vernon Historic Preservation Commission (MVHPC) wanted to take their digital archives and make them much more accessible to the average person.  Their prior website used a very task-oriented historical archive software system that was difficult to use, both as a viewer and as a volunteer trying to add content to it.

I migrated over 1300 pieces of digital content over to use WordPress and a very image-friendly theme.  As with many of my projects over 10 hours of coaching and instruction were also included in this project to help bring the volunteer staff up to speed.

We also created a YouTube channel to show dozens of hours of lectures and seminars that the organization has held over the years and video taped.  In addition, we recently digitized several hours of audio tapes which will be combined with several of the archived images to create an online audio slideshow describing events that occurred almost 100 years ago.

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Never Miss a “Contact Us” E-mail Again

Most websites have a “Contact Us” feature that allows a person viewing your website to enter a message and send it to you via e-mail. Unfortunately, sometimes this doesn’t work properly and you never actually get the message.

This usually isn’t your website’s fault, it’s often due to problems with your e-mail servers. No matter how it happens, if an e-mail fails to reach you it can be a serious problem…

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