Mount Vernon Historic Preservation Commission

Mockup of various digital devices showing the MVHPC.org website

The Mount Vernon Historic Preservation Commission (MVHPC) wanted to take their digital archives and make them much more accessible to the average person.  Their prior website used a very task-oriented historical archive software system that was difficult to use, both as a viewer and as a volunteer trying to add content to it.

I migrated over 1300 pieces of digital content over to use WordPress and a very image-friendly theme.  As with many of my projects over 10 hours of coaching and instruction were also included in this project to help bring the volunteer staff up to speed.

We also created a YouTube channel to show dozens of hours of lectures and seminars that the organization has held over the years and video taped.  In addition, we recently digitized several hours of audio tapes which will be combined with several of the archived images to create an online audio slideshow describing events that occurred almost 100 years ago. Read More … Continue reading: Mount Vernon Historic Preservation Commission

Global Social Media Trends

Captain Obvious will happily declare that Facebook is still the reigning champion of social media worldwide with a commanding lead of 2167 million users.

Yet, what I find very interesting is that YouTube, with 1500 million users, is almost twice as popular as Instagram with 800 million users. Yet, YouTube is often misunderstood and ignored by many marketers and organizations who could otherwise leverage YouTube to improve their reach and engagement. Read More … Continue reading: Global Social Media Trends

Tech Tuesday: Online Security

picture of a computer cursor hovering over a button entitled "Security"

Given the number of high profile data hacks that we hear about almost every day, using two factor authentication (2FA) is no longer just an “option”.  Its a requirement if you are serious about your security online.

2FA is a way of adding additional security on your online account. The first “factor” is your usual “password”.  The second factor in this scenario is an ever-changing random code that is retrieved from an external device.  The most common devices today for generating these codes are smartphones… Read More … Continue reading: Tech Tuesday: Online Security

Today’s Tech Deal – Business Class Dell Laptop

photo of a Dell laptop

Here’s one I couldn’t believe myself, like Santa Claus I had to check it twice…

It’s a Dell business class laptop normally $799.99, now $469.99 when you follow the link below and apply coupon code “INSP469” in the shopping cart.

This is a nice business class laptop with a 15.6″ screen, Intel i7 CPU, 8GB RAM, 1TB HD storage, Windows 10 Professional.

Click on the link below to check out this for yourself… Read More … Continue reading: Today’s Tech Deal – Business Class Dell Laptop

Spending Lots of Money on Tech is Not a Good Strategy

What you need are the right tools that are easy to use, effective, efficient and fit your budget.

Too often people start with the wrong technology tools and end up spending way too much time and money trying to make their square peg fit the round hole that they needed to fill.

Getting the wrong tech can waste time, create unnecessary complexity, cost a ton of money and generate a lot of frustration. Read More … Continue reading: Spending Lots of Money on Tech is Not a Good Strategy

Focus on Your Audience

Website Wednesday

Short & Simple Ideas to Improve Your Website’s ROI

A good website will connect with its audience. To do this you need to do your homework, know what your audience wants, and organize your content in ways that make it easy to navigate. 

But wait, there’s more! With millions of websites fighting for the same viewers I think you have to do more…  

(click the link or the picture to learn more)

Read More … Continue reading: Focus on Your Audience