Email from the Dark Side

man sitting at his computer while talking on the phone

This is presented for entertainment purposes only.

* Nothing in this post should be construed as legal advice. *

You might want to review this sort of scenario with your older and more trusting relatives, co-workers and friends. Help them learn how to protect themselves from criminals online…

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Image compression with Mozjpeg.com

bored woman at laptop

I think that is important to always optimize download speed for both websites and social media. Using quality photos that download as quickly as possible is critical because the viewer is scanning content and moving on rapidly.

This is my first look at the FREE online photo optimization tool https://mozjpeg.com/.

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workplace Humor

Child asking "Daddy what are clouds made of" Father replies "Linux servers mostly..."

I challenge you to share something uniquely funny from your workplace!

Here’s my offer, a bit of nerd / geek humor…

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Think With Google – 4 Covid Era Trends

graph of marketing trends

Highlights

  • E-commerce grew at a surprising pace.  10 years of e-commerce growth in just 3 months…
  • Improving your online presence means being smarter online and creating personal connections…
  • People want a personal touch and want to feel less stress.  Make it easy to work with you…
  • People are dramatically increasing their search for “XYZ near me”….

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Content Should Always Have Images or Video

man smiling with hands clenched

Humans are built to process visual content quickly for survival.  Instinctively (subconsciously) we react to what we see. Before we can even describe it with words – we’ve already decided if we like it or not. The point of this short article is simple…

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The Mount Vernon Historic Preservation Commission – Website Update

mockup images of the MVHPC.org website displayed on several types of digital devices

The Mount Vernon Historic Preservation Commission (MVHPC) wanted to update the design and display of their online archives, and Market Street was eager to help.

The goal of these updates was to enhance their ability to tell compelling stories about the local community over the passage of time.  We wanted to connect and engage the modern reader with the past in a visually compelling way.

We also wanted to add a number of important feature and accessibility improvements to the website.

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Online Marketing Fundamentals

group of people viewing their smartphones
The crux of this post is simple, even though it’s called the online world it’s really still all about real people and their real fears, needs and desires.

Find out what your customers like and who they are. Make your interactions enjoyable and exceed expectations.

You know your best customers like you know your own family. Or do you?
 
You need to look at real data, not just go with your gut feelings.

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