Improving Your Website’s ROI – Part 1

You need to routinely evaluate how your website is performing. Don’t just throw money or hours of labor at the Internet and hope for the best.

How do people find you and how can you grow efficiently without wasting time or money?

To get your best return on investment (ROI) of time and/or money, just being found isn’t enough. You’ve got to be useful to your target audience.

If your target audience finds you useful they will happily promote you to other similar people. Just like a snowball rolling down hill. This is the most effective way to grow your business or organization today. Read More …

Walton Construction and Renovation

Showing Walton Construction and Renovation website on various electronic devices

Nick Walton’s construction company with its main office in Lisbon, Iowa is growing and he wanted to upgrade his website to reflect that growth and attract more commercial and higher end residential work for his firm.

We sat down and hammered out that we wanted to focus on showing that Walton Construction is a thriving and experienced construction company, that it has several employees and is capable of doing high-end work for commerical or residential clients.  The fit and finish of the website had to let the viewer instantly know that they were dealing with professionals. Read More …

Mount Vernon Historic Preservation Commission

Mockup of various digital devices showing the MVHPC.org website

The Mount Vernon Historic Preservation Commission (MVHPC) wanted to take their digital archives and make them much more accessible to the average person.  Their prior website used a very task-oriented historical archive software system that was difficult to use, both as a viewer and as a volunteer trying to add content to it.

I migrated over 1300 pieces of digital content over to use WordPress and a very image-friendly theme.  As with many of my projects over 10 hours of coaching and instruction were also included in this project to help bring the volunteer staff up to speed.

We also created a YouTube channel to show dozens of hours of lectures and seminars that the organization has held over the years and video taped.  In addition, we recently digitized several hours of audio tapes which will be combined with several of the archived images to create an online audio slideshow describing events that occurred almost 100 years ago. Read More …

Global Social Media Trends

Captain Obvious will happily declare that Facebook is still the reigning champion of social media worldwide with a commanding lead of 2167 million users.

Yet, what I find very interesting is that YouTube, with 1500 million users, is almost twice as popular as Instagram with 800 million users. Yet, YouTube is often misunderstood and ignored by many marketers and organizations who could otherwise leverage YouTube to improve their reach and engagement. Read More …

Tech Tuesday: Online Security

picture of a computer cursor hovering over a button entitled "Security"

Given the number of high profile data hacks that we hear about almost every day, using two factor authentication (2FA) is no longer just an “option”.  Its a requirement if you are serious about your security online.

2FA is a way of adding additional security on your online account. The first “factor” is your usual “password”.  The second factor in this scenario is an ever-changing random code that is retrieved from an external device.  The most common devices today for generating these codes are smartphones… Read More …

Mount Vernon-Lisbon Community Development Group – Website

screenshot of VisitMVL.com mobile friendly

The Mount Vernon-Lisbon Community Development Group (MVL CDG) was tired of fighting with their Joomla website. They wanted something easier to use and they knew it had to be mobile friendly.

This made my decision a simple one to make. We used WordPress with a responsive & mobile friendly theme which I customized to fit their specific needs. Read More …

Focus on Your Audience

Website Wednesday

Short & Simple Ideas to Improve Your Website’s ROI

A good website will connect with its audience. To do this you need to do your homework, know what your audience wants, and organize your content in ways that make it easy to navigate.

But wait, there’s more! With millions of websites fighting for the same viewers I think you have to do more…

(click the link or the picture to learn more) Read More …

Adapt or Perish – Facebook Marketing Reality

a picture of a smartphone with a Facebook login and lying on the table nearby are some word tiles spelling out "Social Media"

When planning Facebook marketing it’s crucial to have realistic expectations given the current state of the “pay to play” environment.

There have been a lot of changes since 2007 when “Fan Pages” were first rolled. At the time it was amazing to think that any organization could reach out and directly engage with their audiences simply by posting on Facebook.

Currently there is chatter in the online marketing world saying that organic reach is now less than 4% of your audience.

At Market Street we don’t believe you have to hand over your checkbook to Facebook just to get the word out.

Read More …

First Street Community Center – Website, Email Newsletter & Ongoing Management

screenshot of the FirstStreetCC.com website

This charming former High School building houses an eclectic mix of retail stores, fitness and wellness clubs, performance venues, athletic events, and professional services like “yours truly” – Market Street.

Using a full-featured events calendar, a “News” section, and an active email newsletter, the website provides promotion online that is coordinated with Facebook and Twitter social media accounts to keep the community informed of the various events coming up.

Market Street provides ongoing management services for the First Street Community Center’s website. Read More …

City of Lisbon – a Community Website

screenshot of libonlife.net

The City of Lisbon already had an official .gov website. However, they wanted something more approachable and friendly.

They wanted it to feel like a neighborhood welcome wagon. They also wanted the current residents to have something that they could go to for updates on events and activities that the city has going on.

We created a WordPress website to do just that. Read More …