Online Marketing Fundamentals

group of people viewing their smartphones
The crux of this post is simple, even though it’s called the online world it’s really still all about real people and their real fears, needs and desires.

Find out what your customers like and who they are. Make your interactions enjoyable and exceed expectations.

You know your best customers like you know your own family. Or do you?
 
You need to look at real data, not just go with your gut feelings.

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Why Is My Google Drive Full?

Google Drive Logo and Icon

Have you ever wondered

What is taking up so much space in your Google Drive™?

If you could only list the files stored in a Google Drive account and sorts them by size…  This would help you identify unwanted large files taking up space on your Google Drive.  You could then decide if they are needed or not, delete files you don’t want and reclaim crucial storage space.

I’m going to show you how to do just that.

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New to Working from Home?

If you are new to working from home, either as an employee or employer this is a super short video that Chris Lema recently put out that will hopefully reduce some of your anxiety…

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Let’s Encrypt Issues 1 Billion FREE SSL Certificates!

Let's Encrypt - Logo

Want to make your website rank higher on Google for FREE?

Google ranks sites with SSL certificates higher than sites without them.  Also, if you go to a website without one you’ll likely see a warning appear on your browser, this can be confusing and often scares people away from your website – even more reason to get one installed!

An SSL certificate encrypts the transmission of data from your website to the web browser that your viewer is using.  It proves that no one has intercepted the content and messed with it.  You don’t have to be an e-commerce website for this to be important.  Trust is everything on the web.

Get Your FREE SSL Certificate From Let’s Encrypt…

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Improving Your Website’s ROI

You need to routinely evaluate how your website is performing. Don’t just throw money or hours of labor at the Internet and hope for the best.

How do people find you and how can you grow efficiently without wasting time or money?

To get your best return on investment (ROI) of time and/or money, just being found isn’t enough. You’ve got to be useful to your target audience.

If your target audience finds you useful they will happily promote you to other similar people. Just like a snowball rolling down hill. This is the most effective way to grow your business or organization today.

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Global Social Media Trends

Captain Obvious will happily declare that Facebook is still the reigning champion of social media worldwide with a commanding lead of 2167 million users.

Yet, what I find very interesting is that YouTube, with 1500 million users, is almost twice as popular as Instagram with 800 million users. Yet, YouTube is often misunderstood and ignored by many marketers and organizations who could otherwise leverage YouTube to improve their reach and engagement.

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Tech Tuesday: Online Security

picture of a computer cursor hovering over a button entitled "Security"

Given the number of high profile data hacks that we hear about almost every day, using two factor authentication (2FA) is no longer just an “option”.  Its a requirement if you are serious about your security online.

2FA is a way of adding additional security on your online account. The first “factor” is your usual “password”.  The second factor in this scenario is an ever-changing random code that is retrieved from an external device.  The most common devices today for generating these codes are smartphones…

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