Jacqueline Briggs Martin – A Children’s Author’s Website

Jackie, (aka: Jacqueline Briggs Martin), is an accomplished children’s book author. One book of hers you may have heard about, Snowflake Bentley, was the winner of the 1999 Caldecott Award.

We were visiting one day and I mentioned that I thought she needed a new website, and I offered to make it for her. She agreed to let me. I was thrilled to get started, but, knew I had a lot of hard work ahead of me.

In addition to streamlining and reorganizing the content flow, updating the design to work with mobile devices, we also decided to migrate almost 100 blog posts from an abandoned Blogspot account that she no longer could access as the owner/admin.

Yup, that meant that Market Street had to do all of the Blogspot content migration manually with copy/paste and review/edit/re-writing.

In the end though, this turned out to be one of my favorite website rescues / renovations.

She now has a new website acting as a modern showcase for her books. The website as a whole and the individual books themselves display attractively on both desktop and mobile devices.

It is easier for her fans to connect with her. It is easy for her to maintain the website, to blog about her upcoming books and other activities.

Unique features of this website

  • Latest Blog posts are prominently displayed.
  • Migrated nearly 100 Blogspot articles into her website.
  • Posts related to a book are tagged to easily find all relevant posts.
  • It has a modern & attractive book library.
  • Shows off her recent books on the home page.
  • Books can be easily edited.
  • Books can include text, graphics, audio and video.
  • Books have links to her favorite online and local bricks and mortar book sellers.
  • Has a link to a worldwide public library card catalog for borrowing from your local library.
  • It is easy for her fans to contact her without disclosing her personal email address.
  • Real superfans can also receive email whenever Jackie posts something new.

Below is a screenshot of the home page of her new website, followed by a screenshot of her old website’s home page.

What do you think?

Screenshot – New website

NOTE: If you click on the image below it will open Jackie’s website in new tab.

Home page screenshot of Jackie's new website, when selected it will open a Jackie's website in a new browser tab.

Screenshot – Old website

NOTE: If you click on the image it will display the image much larger and in a new tab.

Screenshot of Jackie's old website, when selected will bring up a full size image of the old website in a new tab in your web browser.

You can see her entire website at JacquelineBriggsMartin.com.


Can We Help You?

Contact Us if you want to improve your online presence, grow faster, be more effective and efficient online.

We will get you noticeably better results. We can teach you how to properly make new content and perform routine maintenance on your various Internet properties, or we can do it for you.

If you want, our Online Business Management service will manage your online presence for you, maintain social media, do content updates & creation, website software updates and maintenance.

Who We Help

We focus on small to mid-size organizations.  Past examples have been a 1-person entrepreneur growing their retirement nest egg, small town communities, school districts, churches, non-profit organizations, and a nationwide organization with 100 people on staff.

If you don’t have an in-house expert, we want to help – Market Street is here for you.

What We Do

Our online business management services, in-depth training, coaching and comprehensive real-world consulting will help you grow, adapt online, work smarter and more efficiently and effectively.

Market Street also makes easy-to-use and highly effective websites that help you get the word out and engage with your audience. Your content can be text, photos, graphics, audio recordings, and even videos.

Experienced Advice

Market Street has 25+ years of experience consulting in the tech world and online marketing.  We know how to manage the numerous behind the scenes details to get you better results.

We are always learning, reading and researching, testing and trying out new strategies, tactics, processes, software and solutions so you don’t have to.

Contact Us – we can help you!

Photo of author

Author:  Scott Cannon

I help people use their website and social media more efficiently (getting better ROIs) and effectively (spending less time).

I've been helping NPOs & businesses for over 30 years as a technology consultant.

Let me help you too!
Contact me

Leave a Comment