Focus on Your Audience

Website Wednesday

Short & Simple Ideas to Improve Your Website’s ROI

A good website will connect with its audience. To do this you need to do your homework, know what your audience wants, and organize your content in ways that make it easy to navigate.

But wait, there’s more! With millions of websites fighting for the same viewers I think you have to do more…

(click the link or the picture to learn more) Read More …

Adapt or Perish – Facebook Marketing Reality

a picture of a smartphone with a Facebook login and lying on the table nearby are some word tiles spelling out "Social Media"

When planning Facebook marketing it’s crucial to have realistic expectations given the current state of the “pay to play” environment.

There have been a lot of changes since 2007 when “Fan Pages” were first rolled. At the time it was amazing to think that any organization could reach out and directly engage with their audiences simply by posting on Facebook.

Currently there is chatter in the online marketing world saying that organic reach is now less than 4% of your audience.

At Market Street we don’t believe you have to hand over your checkbook to Facebook just to get the word out. Read More …

First Street Community Center – Website, Email Newsletter & Ongoing Management

screenshot of the FirstStreetCC.com website

This charming former High School building houses an eclectic mix of retail stores, fitness and wellness clubs, performance venues, athletic events, and professional services like “yours truly” – Market Street.

Using a full-featured events calendar, a “News” section, and an active email newsletter, the website provides promotion online that is coordinated with Facebook and Twitter social media accounts to keep the community informed of the various events coming up.

Market Street provides ongoing management services for the First Street Community Center’s website. Read More …

City of Lisbon – a Community Website

screenshot of libonlife.net

The City of Lisbon already had an official .gov website. However, they wanted something more approachable and friendly.

They wanted it to feel like a neighborhood welcome wagon. They also wanted the current residents to have something that they could go to for updates on events and activities that the city has going on.

We created a WordPress website to do just that. Read More …

Is Your Website Getting Found

picture of online search engine webpages

A Good Website Gets Found Easily

Search engines like Google, Bing, and Yahoo love websites that we design because smart SEO (Search Engine Optimization) is built into everything we do.  We keep up with the latest rules and recommendations from Google to make sure that your website will not be at risk of losing traction in search results.

We Are Here to Help

We go a step further than most and actually show you simple ways you can tune your online marketing materials for better search results.  At Market Street we give you as much education as possible to help you do what you want without having to come back to us for help. Read More …

First Presbyterian Church – Website

screenshot of FirstPresMV.com

A simple WordPress website that allows the Pastor and anyone else setup as an authorized user to keep the congregation up to date with the latest news and activities of the church.

They can update the online event calendar, create articles and easily embed videos of the worship service into those articles, and the website automatically sends out emails to subscribers whenever a new article is published, keeping the flock in constant communication. Read More …

WordPress 4.7 Just Released! Don’t Click The Update Button Just Yet…

WordPress 4.7 just released! But, wait, don’t go pressing that “Update” button just yet.

First – Make sure you’ve got access to a full backup of your entire system. Database, plugins, uploads, core software, themes, child themes, CSS customizations, etc…

Second – Make sure you know how to actually restore from your backup. Otherwise, its like you have a backup generator in the garage, with no idea of how to use it when the power goes out.

Third – Wait a few days. Seriously. As always, this update has been tested extensively with hundreds of volunteers running it on their sites and reporting back with any errors. Read More …

A&A Christmas Tree Farm – Website

Screenshot of AAChristmasTree.com

Michael with A&A Christmas Tree Farm has simple goals, he wants to connect with more people and help them find the perfect fresh Iowa-raised Christmas tree for the holidays.

I immediately thought of using a WordPress website along with a coordinated social media presence. Due to the picturesque outdoors of the farm, my first thoughts were of Facebook combined with Instagram or Pinterest.

A little bit of sharing and consistent updating and it should be easy to increase his sales this year given that he was only advertising in the local paper before. Read More …

Digital Analytics Intro

Let this really sink in for a moment: Mobile devices have given people instant access to information that includes who and where your competition is, real-time pricing comparisons for products and services, and even feedback on customer satisfaction.

All of this allows potential customers to develop a perception of what your organization is like without them leaving their home, stepping foot inside your building, or even calling you on the phone.

With the proper data you can learn how to best apply your limited resources of time, money, and talent to make strategic improvements that will stimulate growth and improve their perception of you online. Read More …