In the real world, and on social media, first impressions matter. On your Facebook page, the first text that any of your visitors see is your “Intro” section. Surprisingly, many businesses overlook this.
Think of the Intro section on Facebook as your elevator pitch – it’s meant to be a compelling snippet that leaves your audience wanting to know more…
The Power of 101 Characters
Did you know that the Intro section on Facebook cuts off content after just 101 characters?
That’s right, you have a mere 101 characters to capture your audience’s attention and let them know how you can help them.
Unfortunately, many businesses make the mistake of copying and pasting their “About Us” text here. This content usually is much more than 101 characters. This causes the Intro text to ges cut off, creating a sloppy and careless appearance.
Why It Matters
Imagine stumbling upon an Intro that just leaves you hanging, wondering what the rest of the message is supposed to be. Sort of like having someone simply quit talking in the middle of a very important sentence.
This can easily put the reader in a subtle state of confusion. This mental disconnect may even cause them to think that your business is disorganized or at least a bit unprofessional. It’s not a great first impression, is it?
However, by taking literally just a couple minutes to review and optimize your Intro section, you can ensure a seamless and engaging experience for your audience.
Quick and Easy Fix
Your Facebook 101 class homework, due right after you finish reading this article, is simply to take a moment and check your business “Intro” section in Facebook.
Is it 101 characters or less? If not, well thank goodness you caught it! Craft a concise and impactful message that captures the essence of your brand within that simple 101 character limit.
By optimizing this small, yet significant section, you can make a good first impression with your audience. Remember, it’s all about capturing attention, conveying professionalism, and engaging their curiosity to learn more.
By taking just a few moments to review and refine your Facebook page’s Intro section you will enhance your visitor’s first impression. Your business will thank you for it!