Boost Your Facebook Page’s First Impression with This Quick and Easy Tip!

In the real world, and on social media, first impressions matter. On your Facebook page, the first text that any of your visitors see is your “Intro” section. Surprisingly, many businesses overlook this.

Think of the Intro section on Facebook as your elevator pitch – it’s meant to be a compelling snippet that leaves your audience wanting to know more…

The Power of 101 Characters

Did you know that the Intro section on Facebook cuts off content after just 101 characters?

That’s right, you have a mere 101 characters to capture your audience’s attention and let them know how you can help them.

Unfortunately, many businesses make the mistake of copying and pasting their “About Us” text here. This content usually is much more than 101 characters. This causes the Intro text to ges cut off, creating a sloppy and careless appearance.

Why It Matters

Imagine stumbling upon an Intro that just leaves you hanging, wondering what the rest of the message is supposed to be. Sort of like having someone simply quit talking in the middle of a very important sentence.

This can easily put the reader in a subtle state of confusion. This mental disconnect may even cause them to think that your business is disorganized or at least a bit unprofessional. It’s not a great first impression, is it?

However, by taking literally just a couple minutes to review and optimize your Intro section, you can ensure a seamless and engaging experience for your audience.

Quick and Easy Fix

Your Facebook 101 class homework, due right after you finish reading this article, is simply to take a moment and check your business “Intro” section in Facebook.

Is it 101 characters or less? If not, well thank goodness you caught it! Craft a concise and impactful message that captures the essence of your brand within that simple 101 character limit.

By optimizing this small, yet significant section, you can make a good first impression with your audience. Remember, it’s all about capturing attention, conveying professionalism, and engaging their curiosity to learn more.

By taking just a few moments to review and refine your Facebook page’s Intro section you will enhance your visitor’s first impression. Your business will thank you for it!

Can We Help You?

Contact Us if you want to improve your online presence, grow faster, be more effective and efficient online.

We will get you noticeably better results. We can teach you how to properly make new content and perform routine maintenance on your various Internet properties, or we can do it for you.

If you want, our Online Business Management service will manage your online presence for you, maintain social media, do content updates & creation, website software updates and maintenance.

Who We Help

We focus on small to mid-size organizations.  Past examples have been a 1-person entrepreneur growing their retirement nest egg, small town communities, school districts, churches, non-profit organizations, and a nationwide organization with 100 people on staff.

If you don’t have an in-house expert, we want to help – Market Street is here for you.

What We Do

Our online business management services, in-depth training, coaching and comprehensive real-world consulting will help you grow, adapt online, work smarter and more efficiently and effectively.

Market Street also makes easy-to-use and highly effective websites that help you get the word out and engage with your audience. Your content can be text, photos, graphics, audio recordings, and even videos.

Experienced Advice

Market Street has 25+ years of experience consulting in the tech world and online marketing.  We know how to manage the numerous behind the scenes details to get you better results.

We are always learning, reading and researching, testing and trying out new strategies, tactics, processes, software and solutions so you don’t have to.

Contact Us – we can help you!

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Author:  Scott Cannon

Helping NPOs & businesses for over 30 years as a technology consultant. I now focus on helping people use their website and social media more efficiently and effectively.

I've been told that I'm friendly, helpful and honest to a fault. I wouldn't believe it if I hadn't heard it myself.   :-)

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