Short & Simple Ideas to Improve Your Website’s ROI
A good website will connect with its audience. To do this you need to do your homework, know what your audience wants, and organize your content in ways that make it easy to navigate.
But wait, there’s more! With millions of websites fighting for the same viewers I think you have to do more…
(click the link or the picture to learn more)
When planning Facebook marketing it’s crucial to have realistic expectations given the current state of the “pay to play” environment.
There have been a lot of changes since 2007 when “Fan Pages” were first rolled. At the time it was amazing to think that any organization could reach out and directly engage with their audiences simply by posting on Facebook.
Currently there is chatter in the online marketing world saying that organic reach is now less than 4% of your audience.
At Market Street we don’t believe you have to hand over your checkbook to Facebook just to get the word out.
Search engines like Google, Bing, and Yahoo love websites that we design because smart SEO (Search Engine Optimization) is built into everything we do. We keep up with the latest rules and recommendations from Google to make sure that your website will not be at risk of losing traction in search results.
We go a step further than most and actually show you simple ways you can tune your online marketing materials for better search results. At Market Street we give you as much education as possible to help you do what you want without having to come back to us for help.
Let this really sink in for a moment: Mobile devices have given people instant access to information that includes who and where your competition is, real-time pricing comparisons for products and services, and even feedback on customer satisfaction.
All of this allows potential customers to develop a perception of what your organization is like without them leaving their home, stepping foot inside your building, or even calling you on the phone.
With the proper data you can learn how to best apply your limited resources of time, money, and talent to make strategic improvements that will stimulate growth and improve their perception of you online.
Most websites have a “Contact Us” feature that allows a person viewing your website to enter a message and send it to you via e-mail. Unfortunately, sometimes this doesn’t work properly and you never actually get the message.
This usually isn’t your website’s fault, it’s often due to problems with your e-mail servers. No matter how it happens, if an e-mail fails to reach you it can be a serious problem…
You may not know this, but, Facebook actually wants your business to succeed and grow.
How does Facebook want to help? Facebook has articles on their site targeted at any business person that uses Facebook….
