Content Should Always Have Images or Video

Humans are built to process visual content quickly for survival.  Instinctively we react to what we see.  Before we can describe it with words – we’ve already decided if we like it or not.

The picture above was processed by your subconscious in a fraction of a second.  You decided it’s a friendly-looking person.  Your brain fired off a few neurons and created some dopamine.  This put you into a slightly happier frame of mind and helped get you this far.  

Sadly the initial effect is now wearing off.  By now some readers have decided that this was just an obvious bit of pop psychology, and doesn’t really work on people like them…  🙂  

NOTE:  You can only get so far with just a good-looking photo and a smile.  A good copywriter is worth their fee.  Text works with the imagery to encourage the reader. 

What’s The Point? / TLDR

Use images or videos to set the scene and generate interest.  Subconsciously the person will decide if they like your image, and it will help influence whether or not they decide to continue reading.   

Choose images that align with your audience.  Whenever possible, choose images that align with the topic at hand or the action you want them to take.  The right images will resonate with your reader and help get your message across in a positive way.  

“Our brain processes visuals 60,000 times faster than text and retains 80 percent of what we see versus just 20 percent of what we read.” (1)

“…half of the human brain is devoted directly or indirectly to vision…” (2)

Quotes From


Can We Help You?

Contact Us if you want to improve your online presence, grow faster, be more effective and efficient online.

We will get you noticeably better results. We can teach you how to properly make new content and perform routine maintenance on your various Internet properties, or we can do it for you.

If you want, our Online Business Management service will manage your online presence for you, maintain social media, do content updates & creation, website software updates and maintenance.

Who We Help

We focus on small to mid-size organizations.  Past examples have been a 1-person entrepreneur growing their retirement nest egg, small town communities, school districts, churches, non-profit organizations, and a nationwide organization with 100 people on staff.

If you don’t have an in-house expert, we want to help – Market Street is here for you.

What We Do

Our online business management services, in-depth training, coaching and comprehensive real-world consulting will help you grow, adapt online, work smarter and more efficiently and effectively.

Market Street also makes easy-to-use and highly effective websites that help you get the word out and engage with your audience. Your content can be text, photos, graphics, audio recordings, and even videos.

Experienced Advice

Market Street has 25+ years of experience consulting in the tech world and online marketing.  We know how to manage the numerous behind the scenes details to get you better results.

We are always learning, reading and researching, testing and trying out new strategies, tactics, processes, software and solutions so you don’t have to.

Contact Us – we can help you!

Photo of author

Author:  Scott Cannon

I help people use their website and social media more efficiently (getting better ROIs) and effectively (spending less time).

I've been helping NPOs & businesses for over 30 years as a technology consultant.

Let me help you too!
Contact me

Leave a Comment