Enhancing Security and Performance for Your Business

Leverage the power of Cloudflare –

Everyone knows that you need to protect your business and personal assets. Ensuring the security and performance of your online presence is crucial too. But how? Don’t worry, Market Street can help!

Executive Summary: I recommend switching your DNS Registrar to Cloudflare, Inc. and using their Content Delivery Network (CDN) to improve the speed and security of your website.

Cloudflare is ranked #1 worldwide for raw speed with their Domain Name Resolution performance (via DNSPerf.com). Their ability to offer your website content with their blazing fast CDN effectively turbo-charges your website’s performance. Their CDN also takes a significant load off your web server, helping to keep it running smoothly.

Cloudflare also has top-notch security features including DNS Security Extensions (DNSSEC), SSL encryption certificates, DDoS protection, Bot protection, domain name privacy and a robust Cloud Web Application Firewall (WAF).

What’s truly amazing is that you can use this comprehensive suite of security and performance enhancements for FREE.

Cloudflare also offers Domain Registrar services and offers domains at wholesale prices. With no markup added to their domain prices they literally can’t be beaten by any of their competitors.

After analyzing dozens of competitive Domain Registrars I believe that switching to Cloudflare is a no-brainer no matter who your current DNS Registrar is.

Cloudflare Feature Highlights

  1. DNS Security Extensions (DNSSEC):

DNSSEC is a critical security protocol that adds an extra layer of protection to your domain. Unlike other providers who charge for this feature or do not offer it at all, Cloudflare provides DNSSEC for free.

By implementing DNSSEC, you can safeguard your domain from DNS spoofing and cache poisoning attacks, ensuring that your visitors are directed to the correct and legitimate version of your website. This feature enhances the trustworthiness of your online presence and protects your customers’ sensitive information.

  1. Cloud Web Application Firewall (WAF):

Cloudflare’s Cloud WAF is a powerful tool that shields your website from a wide range of online threats. This robust firewall protects against common attacks such as SQL injection, cross-site scripting (XSS), and Distributed Denial of Service (DDoS) attacks.

By leveraging Cloudflare’s extensive network infrastructure, your website’s traffic is routed through their intelligent security systems, which analyze and filter out malicious requests in real-time.

With Cloudflare’s WAF, you can ensure the availability and integrity of your website, providing a secure browsing experience for your users.

  1. Performance Optimization:

Cloudflare offers performance optimization tools that can significantly enhance the speed and reliability of your website. By leveraging their global network of data centers, Cloudflare caches your website’s static content, reducing the load on your origin server and improving page load times.

This content delivery network (CDN) ensures that your visitors experience fast and consistent performance, regardless of their geographical location. Moreover, Cloudflare’s intelligent routing algorithms optimize the delivery of dynamic content, further improving the overall user experience.

  1. Scalability and Reliability:

Cloudflare’s infrastructure is designed to handle massive amounts of traffic, making it an ideal choice for businesses of all sizes. By switching to Cloudflare, you gain access to their vast network capacity, ensuring that your website remains available even during peak traffic periods.

Cloudflare always routes traffic to the nearest data center, reducing latency and improving response times. This scalability and reliability allow you to focus on growing your business without worrying about infrastructure limitations.

  1. Simplified Management and Analytics:

Cloudflare provides a user-friendly interface that simplifies the management of your DNS settings and security configurations. Their intuitive dashboard allows you to easily configure DNS records, set up SSL certificates, and manage various security features.

They provide detailed analytics and insights into your website’s performance, security events, and traffic patterns. These analytics empower you to make intelligent data-driven decisions and optimize your online presence for better results.

  1. Private DNS information:

Your domain’s contact info isn’t made available to the public. This helps protect you and prevent spam. Cloudflare provides alternate contact info for your domain in the WHOIS directory, competitors charge for this, Cloudflare gives it to you for FREE.

  1. Email Routes:

You can create custom email addresses, called an “email route” in Cloudflare terminology, to use whenever you don’t want to share your actual email address. Messages sent to these custom email addresses are automatically forwarded to any email address you designate.

Some examples:

  • Create a custom email to subscribe to newsletters and services. If a random life insurance company starts to send sales spam to email route “[email protected]” you now know that the 2019 education conference either sold your email address or had their database hacked. Yup, this sort of thing actually happens… 🙁
  • You can forward ALL email sent to any email address at domain “XYZ.com” to a designated catch-all external email address. Sign up to services using “virtual” email accounts like “[email protected]”, “[email protected]” or “[email protected]”. Any messages sent to these non-existing email addresses will be sent to your designated catch-all email account for you to review.

Make the Switch

By changing your DNS Registrar to Cloudflare, you will unlock a world of enhanced security, improved performance, and simplified DNS management. With features like DNSSEC and a robust Cloud WAF, Cloudflare provides comprehensive protection against DNS spoofing, cache poisoning, and common online threats.

Additionally, their performance optimization tools and global network infrastructure ensure fast and reliable access to your website from anywhere in the world. Embrace the power of Cloudflare and safeguard your business’s online presence while delivering an exceptional user experience.

Can We Help You?

Contact Us if you want to improve your online presence, grow faster, be more effective and efficient online.

We will get you noticeably better results. We can teach you how to properly make new content and perform routine maintenance on your various Internet properties, or we can do it for you.

If you want, our Online Business Management service will manage your online presence for you, maintain social media, do content updates & creation, website software updates and maintenance.

Who We Help

We focus on small to mid-size organizations.  Past examples have been a 1-person entrepreneur growing their retirement nest egg, small town communities, school districts, churches, non-profit organizations, and a nationwide organization with 100 people on staff.

If you don’t have an in-house expert, we want to help – Market Street is here for you.

What We Do

Our online business management services, in-depth training, coaching and comprehensive real-world consulting will help you grow, adapt online, work smarter and more efficiently and effectively.

Market Street also makes easy-to-use and highly effective websites that help you get the word out and engage with your audience. Your content can be text, photos, graphics, audio recordings, and even videos.

Experienced Advice

Market Street has 25+ years of experience consulting in the tech world and online marketing.  We know how to manage the numerous behind the scenes details to get you better results.

We are always learning, reading and researching, testing and trying out new strategies, tactics, processes, software and solutions so you don’t have to.

Contact Us – we can help you!

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Author:  Scott Cannon

Helping NPOs & businesses for over 30 years as a technology consultant. I now focus on helping people use their website and social media more efficiently and effectively.

I've been told that I'm friendly, helpful and honest to a fault. I wouldn't believe it if I hadn't heard it myself.   :-)

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