Photography Editing

Market Street is now offering simple photo editing and enhancing for our clients whether we manage their digital marketing properties or not.

We all know how important good photos are online. If the picture doesn’t look good, or has too much going on to be understood at a glance it causes the viewer to move on.

The example below takes a product photo that has a couple distractions, technically known as “stuff”. We isolate the product, the deep green leaf glass art, from the rest of the “stuff” to properly show it off. Making it easier for the viewer to focus on the item.

Our example: Canton Glass Studio’s Deep Green Leaf – fused and formed glass.

glass art "deep green leaf"

Which do you like better? The isolated image above? Or the original below?

Most people prefer the simplicity and singular focus of the photo above.

Yes, the artistic glass piece requires a bit of imagination because it is in 2D on your screen. However, most people find that it is easier to comprehend when standing alone.

This follows one of the most basic rules of sales and marketing – don’t make them think.

glass art "deep green leaf"

The original photo, shown above, was taken among a group of other pieces of art on display in the art gallery.

Once Rebecca sent me the photo I quickly removed the distracting elements and because we are helping with her digital marketing I uploaded it to her website and social media for her (creating a post and adding it to a photo gallery of similar products).

This is obviously extremely useful if you are selling your products online as well as in your bricks and mortar store.

However, even if you aren’t selling online, isolating an item helps you post it online, to your website and social media, to highlight it and create awareness and interest from your viewers.

Imagine how much time you can save with Market Street

Your current process

  1. Take each item out of the gallery, back to the office,
  2. Set it up in a photo booth,
  3. Take a picture, or two, or three…
  4. Put the item back in the gallery.
  5. Download the photo to your computer,
  6. Open up your photo editing software,
  7. Import the photo,
  8. Crop the photo,
  9. Adjust the color,
  10. Adjust the orientation,
  11. Resize the photo,
  12. Optimize the file size to improve download speed,
  13. Upload it to your website and social media
  14. Create a post with the photo
  15. Add it to a gallery of similar items…

With Market Street

  1. Walk along your display area,
  2. Put the item you want in the center of your camera’s view finder,
  3. Take a photo and send it to us, and we do the rest for you.

Can We Help You?

Contact Us if you want to improve your online presence, grow faster, be more effective and efficient online.

We will get you noticeably better results. We can teach you how to properly make new content and perform routine maintenance on your various Internet properties, or we can do it for you.

If you want, our Online Business Management service will manage your online presence for you, maintain social media, do content updates & creation, website software updates and maintenance.

Who We Help

We focus on small to mid-size organizations.  Past examples have been a 1-person entrepreneur growing their retirement nest egg, small town communities, school districts, churches, non-profit organizations, and a nationwide organization with 100 people on staff.

If you don’t have an in-house expert, we want to help – Market Street is here for you.

What We Do

Our online business management services, in-depth training, coaching and comprehensive real-world consulting will help you grow, adapt online, work smarter and more efficiently and effectively.

Market Street also makes easy-to-use and highly effective websites that help you get the word out and engage with your audience. Your content can be text, photos, graphics, audio recordings, and even videos.

Experienced Advice

Market Street has 25+ years of experience consulting in the tech world and online marketing.  We know how to manage the numerous behind the scenes details to get you better results.

We are always learning, reading and researching, testing and trying out new strategies, tactics, processes, software and solutions so you don’t have to.

Contact Us – we can help you!

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Author:  Scott Cannon

I help people use their website and social media more efficiently (getting better ROIs) and effectively (spending less time).

I've been helping NPOs & businesses for over 30 years as a technology consultant.

Let me help you too!
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