Image compression with

Article Read Time
Estimated 2 minute read time.

I always try to make sure that the online properties I manage are loading as fast as possible.

You should optimize download speed for websites and social media. Using quality photos that download quickly is critical because your viewer is scanning content and moving on.

This is my first look at the FREE online photo optimization tool

My first impression

I like the amount of image file size reduction you get from this tool relative to the compressed image detail or “crispness” that is retained after compression.

If you look at the original in full size next to the compressed photo it is difficult to see the difference.

If you zoom in you can tell that the letters on the “Caps Lock” key are ever so slightly less detailed on the compressed image.

There is a tiny bit of color reduction as well, but, you really have to look for it. Look at the light on the Caps Lock key. It’s much more a greenish color in the original than on the compressed image.

before & after

The “before” image was 775 Kb in size. The “after compression” image was 76 Kb in size. That’s not a typo, it was less than 10% the original in file size!

They are still the same size/dimensions. At a glance you will find it hard to tell any visual difference in the two images.

Question for you

Does this mean that a webpage with this image on it (and not much else) would load 10x faster than before?

I’m not a math nerd, but, I’m guessing that this is probably a good estimate. That’s a huge difference in page speed scores & will likely improve Google search rankings because of it.

Today’s Takeaway

Using to compress your images will make the page or post that the image is on a lot faster. Furthermore, the viewer will likely not notice any difference in the image quality.

Your viewers will like this, Google likes this. You should try this.

Market Street Can Help

We will improve your online marketing and outreach to get you noticeably better results. We can teach you how to properly make new content and perform routine maintenance on your various Internet properties.

We are also happy to manage your online presence for you, maintain social media, do website updates and maintenance.

Who We Help

We focus on small to mid-size organizations.  Past examples have been small towns, school districts, churches, non-profit organizations, a 1 person entrepreneur, or a nationwide organization with up to 100 people on staff. If you want help with your online presence Market Street is here for you.

What We Do

Market Street makes easy-to-use and highly effective websites that help you get the word out and engage with your audience. Your content can be text, photos, graphics, audio recordings, and even videos.

Our online marketing management services, in-depth training, coaching and comprehensive real-world consulting will help you grow, adapt online, work smarter and more efficiently and effectively.

Experienced Advice

Market Street has 25+ years of experience consulting in the tech world and online marketing.  We know how to manage the numerous behind the scenes details to get you better results.

Contact Us if you want to grow faster, work smarter and have a more effective online presence.

Photo of author

Author:  Scott Cannon

I know I can help get your message out more efficiently and effectively using solid online marketing strategies.

Let me help you!

Contact me

Leave a Comment