The crux of this post is simple, even though it’s called the online world it’s really still all about real people and their real fears, needs and desires.
Find out what your customers like and who they are. Make your interactions enjoyable and exceed expectations.
You know your best customers like you know your own family. Or do you? Maybe you know them about as well as you know your second cousins on your mothers side…
You need to look at real data, not just go with your gut feelings.