Online Marketing and Public Relations

Content Should Always Have Images or Video

man smiling with hands clenched

Humans are built to process visual content quickly for survival.  Instinctively (subconsciously) we react to what we see. Before we can even describe it with words – we’ve already decided if we like it or not. The point of this short article is simple…

Read more

Online Marketing Fundamentals

group of people viewing their smartphones
The crux of this post is simple, even though it’s called the online world it’s really still all about real people and their real fears, needs and desires.

Find out what your customers like and who they are. Make your interactions enjoyable and exceed expectations.

You know your best customers like you know your own family. Or do you?
 
You need to look at real data, not just go with your gut feelings.

Read more