Improving Your Website’s ROI

You need to routinely evaluate how your website is performing. Don’t just throw money or hours of labor at the Internet and hope for the best.

How do people find you and how can you grow efficiently without wasting time or money?

To get your best return on investment (ROI) of time and/or money, just being found isn’t enough. You’ve got to be useful to your target audience.

If your target audience finds you useful they will happily promote you to other similar people. Just like a snowball rolling down hill. This is the most effective way to grow your business or organization today. Read More …

Digital Analytics Intro

Let this really sink in for a moment: Mobile devices have given people instant access to information that includes who and where your competition is, real-time pricing comparisons for products and services, and even feedback on customer satisfaction.

All of this allows potential customers to develop a perception of what your organization is like without them leaving their home, stepping foot inside your building, or even calling you on the phone.

With the proper data you can learn how to best apply your limited resources of time, money, and talent to make strategic improvements that will stimulate growth and improve their perception of you online. Read More …