Improving Your Website’s ROI

You need to routinely evaluate how your website is performing. Don’t just throw money or hours of labor at the Internet and hope for the best.

How do people find you and how can you grow efficiently without wasting time or money?

To get your best return on investment (ROI) of time and/or money, just being found isn’t enough. You’ve got to be useful to your target audience.

If your target audience finds you useful they will happily promote you to other similar people. Just like a snowball rolling down hill. This is the most effective way to grow your business or organization today. Read More …

Global Social Media Trends

Captain Obvious will happily declare that Facebook is still the reigning champion of social media worldwide with a commanding lead of 2167 million users.

Yet, what I find very interesting is that YouTube, with 1500 million users, is almost twice as popular as Instagram with 800 million users. Yet, YouTube is often misunderstood and ignored by many marketers and organizations who could otherwise leverage YouTube to improve their reach and engagement. Read More …

Focus on Your Audience

Website Wednesday

Short & Simple Ideas to Improve Your Website’s ROI

A good website will connect with its audience. To do this you need to do your homework, know what your audience wants, and organize your content in ways that make it easy to navigate.

But wait, there’s more! With millions of websites fighting for the same viewers I think you have to do more…

(click the link or the picture to learn more) Read More …

Adapt or Perish – Facebook Marketing Reality

a picture of a smartphone with a Facebook login and lying on the table nearby are some word tiles spelling out "Social Media"

When planning Facebook marketing it’s crucial to have realistic expectations given the current state of the “pay to play” environment.

There have been a lot of changes since 2007 when “Fan Pages” were first rolled. At the time it was amazing to think that any organization could reach out and directly engage with their audiences simply by posting on Facebook.

Currently there is chatter in the online marketing world saying that organic reach is now less than 4% of your audience.

At Market Street we don’t believe you have to hand over your checkbook to Facebook just to get the word out. Read More …

Is Your Website Getting Found

picture of online search engine webpages

A Good Website Gets Found Easily

Search engines like Google, Bing, and Yahoo love websites that we design because smart SEO (Search Engine Optimization) is built into everything we do.  We keep up with the latest rules and recommendations from Google to make sure that your website will not be at risk of losing traction in search results.

We Are Here to Help

We go a step further than most and actually show you simple ways you can tune your online marketing materials for better search results.  At Market Street we give you as much education as possible to help you do what you want without having to come back to us for help. Read More …

Digital Analytics Intro

Let this really sink in for a moment: Mobile devices have given people instant access to information that includes who and where your competition is, real-time pricing comparisons for products and services, and even feedback on customer satisfaction.

All of this allows potential customers to develop a perception of what your organization is like without them leaving their home, stepping foot inside your building, or even calling you on the phone.

With the proper data you can learn how to best apply your limited resources of time, money, and talent to make strategic improvements that will stimulate growth and improve their perception of you online. Read More …

Never Miss a “Contact Us” E-mail Again

Most websites have an inquiry form or “Contact Us” feature. This lets you enter a message and send it via an e-mail form on the website. Unfortunately, sometimes this doesn’t work properly and you never actually get the message.

This usually isn’t your website’s fault, it’s often due to problems with your e-mail servers.  No matter how it happens, if an e-mail fails to reach you it can be a serious problem.

Luckily for you, Market Street builds your website with a feature that automatically makes a backup copy of your “Contact Us” messages for you to review online.

Read moreNever Miss a “Contact Us” E-mail Again

Facebook for Business

picture of a Facebook page for business

You may not know this, but, Facebook actually wants your business to succeed and grow.

How does Facebook want to help?  Facebook has articles on their site targeted at any business person that uses Facebook.  These articles are open to the world to view, you do NOT need to be a Facebook user to read and reference them (at least not at this time).  The ultimate goal of these articles are to help you generate more business or improve your interaction with your target audience.

Read moreFacebook for Business