Adapt or Perish – Facebook Marketing Reality

a picture of a smartphone with a Facebook login and lying on the table nearby are some word tiles spelling out "Social Media"

When planning Facebook marketing it’s crucial to have realistic expectations given the current state of the “pay to play” environment.

There have been a lot of changes since 2007 when “Fan Pages” were first rolled. At the time it was amazing to think that any organization could reach out and directly engage with their audiences simply by posting on Facebook.

Currently there is chatter in the online marketing world saying that organic reach is now less than 4% of your audience.

At Market Street we don’t believe you have to hand over your checkbook to Facebook just to get the word out.

Read More …

Don’t Buy a Refurbished PC

The cost of a new PC versus the savings from buying a refurbished PC simply don’t justify the risk involved.

Computers often develop “intermittent” problems. These are things that happen once a week, twice a month, or once in an 8 hour day.

But, what if the problem, say a faulty hard disk drive, was actually caused by a different component failure that was never actually reported or found during testing?

The technicians never saw the problem manifest itself because they just simply got lucky and/or the testing process wasn’t long enough for the issue to arise randomly.

It’s still a buggy computer, and if you buy it, the bugs come with it.

Read More …

Is Your Website Getting Found

A Good Website Gets Found Easily

Search engines like Google, Bing, and Yahoo love websites that we design because smart SEO (Search Engine Optimization) is built into everything we do.  We keep up with the latest rules and recommendations from Google to make sure that your website will not be at risk of losing traction in search results.  

We Are Here to Help

We go a step further than most and actually show you simple ways you can tune your online marketing materials for better search results.  At Market Street we give you as much education as possible to help you do what you want without having to come back to us for help.  

Read More …

WordPress 4.7 Just Released! Don’t Click The Update Button Just Yet…

WordPress 4.7 just released! But, wait, don’t go pressing that “Update” button just yet.

First – Make sure you’ve got access to a full backup of your entire system. Database, plugins, uploads, core software, themes, child themes, CSS customizations, etc…

Second – Make sure you know how to actually restore from your backup. Otherwise, its like you have a backup generator in the garage, with no idea of how to use it when the power goes out.

Third – Wait a few days. Seriously. As always, this update has been tested extensively with hundreds of volunteers running it on their sites and reporting back with any errors. Read More …

Digital Analytics Intro

Let this really sink in for a moment: Mobile devices have given people instant access to information that includes who and where your competition is, real-time pricing comparisons for products and services, and even feedback on customer satisfaction.

All of this allows potential customers to develop a perception of what your organization is like without them leaving their home, stepping foot inside your building, or even calling you on the phone.

With the proper data you can learn how to best apply your limited resources of time, money, and talent to make strategic improvements that will stimulate growth and improve their perception of you online. Read More …

Free Photo Resources

There are numerous ways to get photos and use them on your website.

Unfortunately some of them are illegal.

Copyright law and intellectual property licensing and use is one of the most difficult things I have to explain to most website owners.

This is a semi-frequently curated list of online resources that I recommend you consider using. Read More …

Never Miss a “Contact Us” E-mail Again

Most websites have an inquiry form or “Contact Us” feature. This lets you enter a message and send it via an e-mail form on the website. Unfortunately, sometimes this doesn’t work properly and you never actually get the message.

This usually isn’t your website’s fault, it’s often due to problems with your e-mail servers.  No matter how it happens, if an e-mail fails to reach you it can be a serious problem.

Luckily for you, Market Street builds your website with a feature that automatically makes a backup copy of your “Contact Us” messages for you to review online.

Read moreNever Miss a “Contact Us” E-mail Again

Facebook for Business

picture of a Facebook page for business

You may not know this, but, Facebook actually wants your business to succeed and grow.

How does Facebook want to help?  Facebook has articles on their site targeted at any business person that uses Facebook.  These articles are open to the world to view, you do NOT need to be a Facebook user to read and reference them (at least not at this time).  The ultimate goal of these articles are to help you generate more business or improve your interaction with your target audience.

Read moreFacebook for Business