You need to routinely evaluate how your website is performing. Don’t just throw money or hours of labor at the Internet and hope for the best.
How do people find you and how can you grow efficiently without wasting time or money?
To get your best return on investment (ROI) of time and/or money, just being found isn’t enough. You’ve got to be useful to your target audience.
If your target audience finds you useful they will happily promote you to other similar people. Just like a snowball rolling down hill. This is the most effective way to grow your business or organization today.