Global Social Media Trends

Captain Obvious will happily declare that Facebook is still the reigning champion of social media worldwide with a commanding lead of 2167 million users.

Yet, what I find very interesting is that YouTube, with 1500 million users, is almost twice as popular as Instagram with 800 million users. Yet, YouTube is often misunderstood and ignored by many marketers and organizations who could otherwise leverage YouTube to improve their reach and engagement. Read More … Continue reading: Global Social Media Trends

Tech Tuesday: Online Security

picture of a computer cursor hovering over a button entitled "Security"

Given the number of high profile data hacks that we hear about almost every day, using two factor authentication (2FA) is no longer just an “option”.  Its a requirement if you are serious about your security online.

2FA is a way of adding additional security on your online account. The first “factor” is your usual “password”.  The second factor in this scenario is an ever-changing random code that is retrieved from an external device.  The most common devices today for generating these codes are smartphones… Read More … Continue reading: Tech Tuesday: Online Security

Today’s Tech Deal – Business Class Dell Laptop

photo of a Dell laptop

Here’s one I couldn’t believe myself, like Santa Claus I had to check it twice…

It’s a Dell business class laptop normally $799.99, now $469.99 when you follow the link below and apply coupon code “INSP469” in the shopping cart.

This is a nice business class laptop with a 15.6″ screen, Intel i7 CPU, 8GB RAM, 1TB HD storage, Windows 10 Professional.

Click on the link below to check out this for yourself… Read More … Continue reading: Today’s Tech Deal – Business Class Dell Laptop

Spending Lots of Money on Tech is Not a Good Strategy

What you need are the right tools that are easy to use, effective, efficient and fit your budget.

Too often people start with the wrong technology tools and end up spending way too much time and money trying to make their square peg fit the round hole that they needed to fill.

Getting the wrong tech can waste time, create unnecessary complexity, cost a ton of money and generate a lot of frustration. Read More … Continue reading: Spending Lots of Money on Tech is Not a Good Strategy

Focus on Your Audience

Website Wednesday

Short & Simple Ideas to Improve Your Website’s ROI

A good website will connect with its audience. To do this you need to do your homework, know what your audience wants, and organize your content in ways that make it easy to navigate. 

But wait, there’s more! With millions of websites fighting for the same viewers I think you have to do more…  

(click the link or the picture to learn more)

Read More … Continue reading: Focus on Your Audience

Adapt or Perish – Facebook Marketing Reality

a picture of a smartphone with a Facebook login and lying on the table nearby are some word tiles spelling out "Social Media"

When planning Facebook marketing it’s crucial to have realistic expectations given the current state of the “pay to play” environment.

There have been a lot of changes since 2007 when “Fan Pages” were first rolled. At the time it was amazing to think that any organization could reach out and directly engage with their audiences simply by posting on Facebook.

Currently there is chatter in the online marketing world saying that organic reach is now less than 4% of your audience.

At Market Street we don’t believe you have to hand over your checkbook to Facebook just to get the word out.

Read More … Continue reading: Adapt or Perish – Facebook Marketing Reality

Don’t Buy a Refurbished PC

The cost of a new PC versus the savings from buying a refurbished PC simply don’t justify the risk involved.

Computers often develop “intermittent” problems. These are things that happen once a week, twice a month, or once in an 8 hour day.

But, what if the problem, say a faulty hard disk drive, was actually caused by a different component failure that was never actually reported or found during testing?

The technicians never saw the problem manifest itself because they just simply got lucky and/or the testing process wasn’t long enough for the issue to arise randomly.

It’s still a buggy computer, and if you buy it, the bugs come with it.

Read More … Continue reading: Don’t Buy a Refurbished PC